Introduction In the bustling environment of the New Delhi International Fair, nestled within a BPB Publisher booth, Luca Berton shares his experiences on the second day of his visit. His enthusiasm is palpable as he engages with individuals from across the globe, highlighting the power of connection and the diverse interactions that books and technology can facilitate. The Power of Social Media Management Vivek Nandwani, a new acquaintance of Luca, introduces himself as an expert in social media management. His role involves helping clients, both national and international, navigate the complex web of social media channels such as Facebook, Instagram, and WhatsApp. Vivek Nandwani's specialty lies in managing brands on social media, particularly through Facebook and Instagram ads, aiding them in discovering new audiences and creating business channels. This expertise is crucial in today's digital age, where a strong online presence can significantly impact a brand's success. The Importance of Content and Monetization Vivek Nandwani and his team manage over 50 brands, handling more than 100 social media accounts. Their focus on Meta products (Facebook, Instagram, WhatsApp) allows them to assist brands in creating, publishing, and monetizing content. This approach not only helps brands establish a robust online presence but also enables them to reach previously untapped audiences. Vivek Nandwani's passion for social media management is evident, reflecting the importance of dedication and hard work in a competitive market like India. Balancing Work and Family Despite the demanding nature of his profession, Vivek Nandwani maintains a balance between his work and family life, a challenge many professionals face. His commitment to his work, evidenced by long hours and a competitive spirit, is matched by his dedication to his family, showing that success in one's career does not have to come at the expense of personal life. The Future of Social Media and AI Looking ahead, Vivek Nandwani anticipates a significant role for AI and generative AI in social media and beyond. The use of AI tools in marketing is already underway, and its potential for growth is immense. This technological advancement promises to revolutionize various fields, including social media, by automating tasks and providing insights at the click of a button. Full Interview **Luca Berton**: Hi friends. This is Luca. I'm here in a BPV booth inside the New Delhi International Bookshop. I'm so excited. This is my second day here and I met new people. I'm chatting with everybody. As you can imagine, here there are people from all over the world and I have a new friend. Please introduce yourself. **Vivek Nandwani**: My name is Vivek Nandwani. Nice to meet you. Yes, great talking to you bro and hosting as well, first time in India. Uh, I was just going through the book. It's a little, uh, tech savvy for my, you know, interpretation, but it seems pretty nice. Yes. **Luca Berton**