Ansible Pilot

Ludenso's AR Revolution at London International Book Fair 2024

Enhancing Books with Augmented Reality: An Interview with Eirik Wahlstrøm

Discover how Ludenso’s AR technology, introduced by CEO Eirik Wahlstrøm at the London International Book Fair 2024, is transforming the reading experience by bringing books to life.
March 20, 2024
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Introduction At the heart of the bustling London International Book Fair, an innovative technology is capturing the imagination of attendees, promising to transform the traditional reading experience. Eirik Wahlstrøm, co-founder and CEO of Ludenso, a pioneering ad tech company, introduced their groundbreaking approach to enhancing books with augmented reality (AR), sparking excitement and curiosity among the fair’s participants.


Ludenso’s technology, as Eirik enthusiastically demonstrated, brings the static pages of books to vivid life. Through a live demo, he showed how pages can recognize specific content, making dinosaurs leap from the paper and goldfish swim in an unseen bowl, creating an interactive, immersive reading experience. This technology functions by treating each page as a unique identifier, much like an invisible QR code, allowing for a seamless blend of the physical and digital worlds.

What sets Ludenso apart is its ability to enrich educational materials in a way previously unimaginable. By incorporating 3D models, videos, audio clips, and even quizzes into the pages of books, they are creating an engaging, multisensory learning environment. This is particularly impactful in subjects where 3D models can transform abstract concepts into tangible, accessible knowledge, such as in natural sciences, biology, physics, chemistry, and anatomy.

Use Cases

The potential applications of Ludenso’s AR technology extend beyond education, offering new opportunities for interaction and engagement in various genres and fields. For instance, history or geography books could be enhanced with relevant videos that complement the text, deepening the reader’s understanding and connection to the material.

Ludenso’s ambition is clear: to enrich most of the world’s books with some form of digital content within the next five years. This vision for the future of reading not only aims to interconnect physical books with the vast expanse of digital information but also to make learning more accessible, engaging, and interactive on a global scale.

Currently, Ludenso’s technology is live in about 10 countries, collaborating with around 30 publishers worldwide, including renowned names like Cambridge, Oxford, Sage, and Macmillan. This wide-reaching partnership highlights the industry’s recognition of AR’s potential to revolutionize how we interact with written content.

As we ponder the implications of Ludenso’s innovations, it’s hard not to draw parallels to historical figures like Leonardo da Vinci, who pushed the boundaries of learning and exploration. With technology like Ludenso’s, we stand on the brink of a new era of discovery, where the learning curve is not just flattened but enriched, making knowledge more accessible and engaging than ever before.

The journey from the painstaking dissections of the Renaissance to today’s digital augmentations illustrates a remarkable evolution in how we acquire and interact with information. Ludenso’s work epitomizes this progress, merging the tactile pleasure of reading physical books with the dynamic, interactive possibilities of digital technology, heralding a future where learning is limitless, immersive, and universally accessible.


In conclusion, Ludenso’s innovative use of augmented reality technology represents a significant leap forward in the intersection of technology and education. By breathing life into the static pages of books, Ludenso is not only enhancing the reading experience but also revolutionizing the way we learn, teach, and interact with information. Their commitment to making complex subjects more accessible and engaging through interactive digital content has the potential to transform educational landscapes around the world. As this technology continues to evolve and become more integrated into our daily lives, it promises to unlock new dimensions of learning, making knowledge not just something to be consumed, but experienced. The future of reading and learning is bright, and thanks to visionaries like Eirik Wahlstrøm and the team at Ludenso, it’s closer than ever.

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